Analytics
News, events, thought leadership and more.
It’s been an exciting week here at Alteryx. One of the highlights was a Directions Magazine webinar with Marcy Cautreels, Manager of the Strategic Analytics team at automotive industry leader TBC Corporation. Never heard of TBC? I bet you have. They’re the folks behind Midas, SpeeDee Oil Change, Tire Kingdom, NTB, and Big O Tires. Not to mention the neighborhood stores and regional tire chains that buy from their wholesale business.
With over 2,700 franchised and company-operated tire and automotive service centers, TBC found itself increasingly challenged providing analytics that range from where to open or franchise new locations, down to what specific services and products would work best in hyper-local promotions. Like many line-of-business analytic teams, the analysts on Marcy’s team were working with Microsoft Excel, Microsoft Access, VBA programs as well some limited visualization tools. The result was a very manual process, and analysts were often forced to create custom trade areas and point-to-point distances as they lacked the tools they needed to do fast/automated spatial analytics, not just visualization.
Enter Alteryx. In 2012, TBC realized that their traditional approach wasn’t going to deliver the sophisticated results that they needed to benefit their customers and their business in the timeframes that decision makers required. They needed a new approach that let the team unleash its analytic creativity in hours, including the ability to produce sophisticated analytics that incorporated robust spatial analytics within a single end-to-end platform.
See for yourself using the same platform used by industry leaders like TBC: Download and use Alteryx Project Edition for free without the need for deep expertise or IT!
Missed the webinar? Watch the recording and hear from TBC how they use Alteryx to drive their analytics for the business.
Dipesh Patel
Director of Product Marketing at Alteryx.
