Sally Beauty: Using Alteryx and Tableau for Quantitative Marketing and CRM Enablement

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Customer analytics is leading the charge on the uses of analytics within organizations. Nikki Smith is one of the people leading this charge. As Marketing Database Manager at Sally Beauty, she is actively working with their customer data to gain new insights that are increasing their return on investment. Her key metrics include numbers around customer acquisition, customer segmentation, and offer responsiveness. Nikki will share details about her program in a webinar on Wednesday March 16^th.

Sally Beauty: Using Data for Quantitative Marketing and CRM Enablement. Wednesday, March 16^th, 10 AM PDT/1 PM EDT. Register for this webinar now.

In this webinar, Nikki will show how Sally Beauty has been able to identify new customer segments that it never knew existed, how these groups impact their loyalty program data, and how it plan to address these groups differently in both offer content and timing. This is a great opportunity to learn about customer analytics from a practitioner who is leading their industry, and to see how she is using Alteryx and Tableau to drive these new insights for her organization.