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This guest blog was authored by Rahul Sachdeva, Manager - Analytics, Grazitti Interactive
With Inspire 2015 a few days away, here's what's trending amongst the Data Analysts – PREDICTIVE SALES.
To be more specific, let's consider this question:
Why do only 50% of deals forecasted to close, actually close?
That's because most sales organizations are still following the same old forecasting methods. And in today's competitive world, it's not just about more leads that will help the Sales Leaders to increase the top line, but it's about peeking inside the data where they will find the revenue. That is where looking at Predictive Sales comes in and is most beneficial.
Let's dive deeper into Predictive sales more:
Predictive sales programs, built on the Alteryx platform, run on your existing data from CRM systems, Marketing Automation Systems and other external databases to make useful predictions about future events. Here's how:
1. The sales forecast identifies customers who are more likely to buy products, giving right leads to sales, with high accuracy.
2. It sharpens the sales focus by attracting new customers, retaining customers, optimizing buyer's persona, predicting reactions, account scoring, customer ranking and lead scoring.
3. It helps marketing to improve sales conversion rates by focusing on adding and modifying products, recommendations and market baskets.
Grazitti Interactive is an Alteryx Preferred Partner, specializing in Predictive Intelligence, Salesforce and Marketing Automation. Grazitti's Predictive Intelligence solutions, built on the Alteryx Platform, are repeatable and customizable to your business requirements. Grazitti extends predictive and prescriptive solutions using advanced analytics to increase win rates and reduce costs to help you win more business.
