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By Maria Ho (@maria_ho) and Jeffrey Van Rees

Alteryx Location Intelligence makes it easy for everyone to make better location-based decisions. Geospatial data plays a vital role in our daily activities, from finding the nearest restaurant for dinner to planning your next trip for the holidays. Geospatial data is essential for businesses, too--from finding new store locations to targeting customers to optimizing routes. Alteryx simplifies location intelligence, making it accessible to everyone, regardless of their geospatial background.


Alteryx has taken a fresh approach to its geospatial experience for the cloud, introducing an interactive map-centered user interface. It is like having the world at your fingertips, allowing you to layer data and maps to uncover hidden insights not readily apparent with spreadsheet-based analysis. 




Introducing Global Address Geocoding: Powered by TomTom 


Now, let us talk about one of the latest new features of Alteryx Location Intelligence – global address geocoding powered by TomTom.  Imagine being able to pinpoint addresses across the world with the precision of a seasoned explorer. 


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Geocoding is not just about finding places on a map. It is about bringing data to life. Let us dive deeper into the business problems geocoding can help you solve. 


Imagine you are an analyst for a multi-site retail business in Dubai. Your site planning and analysis requires multiple inputs, including your store locations, competitor locations, and customer locations – all of which contain address data. With geocoding, you can spatialize all these data sources into point locations. You can style by attribute in Alteryx Location Intelligence to get a better understanding of the data, discover patterns, and search for outliers. As the addresses are now spatial data, they can also be used in analysis. Your site locations can be utilized in the Trade Area analysis to define regions of influence around each location. With these trade areas, you can use the Summarize by Area analysis to aggregate information from your customer locations to better understand who your target customer is there. 


Alteryx Location Intelligence, with its global address geocoding powered by TomTom, is a game-changer for businesses seeking to leverage location-based data. It is not just about pinpointing locations on a map but about transforming raw data into actionable insights. It is an essential component of any geospatial use case. You cannot ask a where question without location.  


Whether you are a retail analyst in Dubai or a logistics manager in New York, geocoding allows you to spatialize and analyze your data in ways that reveal patterns and outliers, helping you make informed decisions. With Alteryx Location Intelligence, the world is at your fingertips, ready to be explored and understood in unprecedented detail.  


Try Alteryx Location Intelligence Today! 


Alteryx Location Intelligence enables everyone to make intelligent, scalable location-based decisions using a unified, map-based, enterprise-grade solution for creating geospatial-based insights within the Alteryx Analytics Cloud Platform. Stay tuned as we unveil many more enhancements that will streamline the process of making scalable location-based decisions in the months ahead. To begin using Alteryx Location Intelligence, sign up for a free trial today.  


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