Analytics
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Scott Tonjes, Director of IT at Novus Media, discusses their use of Alteryx analytics for data blending in this video.
Scott Tonjes is the Director of IT at Novus Media where he manages a team that utilizes Alteryx for media planning. By replacing a lot of the processes they did in Excel with Alteryx, they can take newspaper circulation data and blend it with household or demographic data they get from Alteryx to help clients make better, more cost-effective decisions on newspaper ad placements. In addition, it allows them to do trending and tracking, as well as costs and actuals, of the advertisements which are reported back to their clients.
“Novus was mainly Excel based in all of their ad-hoc analysis, and a lot of that we either have moved to Alteryx or are in the process of doing so. One of the biggest advantages of that is when you are going through a multi-step process to get the answer and you get to the end in excel and it’s wrong….You can’t just go back two steps and redo it. You have to start over. With Alteryx, being on a palette, you can figure out exactly which tool you need to change and have the whole thing run again.” Scott Tonjes, Director of IT, Novus Media
Scott believes that the data blending and analytics work they have been able to do in Alteryx truly gives them a competitive advantage in any pitch they give to clients. Check out the video to hear it directly from Scott and to learn more.
