Analytics
News, events, thought leadership and more.
With just three months to THE analytics conference of the year, the momentum is building! Registrations are pouring in fast and furious, training spots are almost gone and business leaders willing to share their innovative analytics stories are getting confirmed.
A couple of weeks back, my colleague, Bob Laurent wrote a blog giving you ‘5 Reasons You Can’t Miss Inspire 2014’ . Here are my ‘5 Reasons You Can’t Afford to Miss the Business Leaders Track’ of Inspire 2014 in no particular order.
- Sara T. Fagen Co- founder, Deep Root Analytics, and Board Member, Centraforce Sara, a regular contributor at CNBC, is one of the nation’s leading political and issue strategists with a keen eye for integrating data and technology. Called a “data whiz” by the Wall Street Journal, Sara was instrumental in the 2004 presidential re-election through perfect political “micro-targeting”. Sara will be sharing how she now uses her political, business and data acumen to help some of the world’s most influential brands, corporations, and trade associations maximize their marketing and advocacy dollars.
- Patricia Pidgeon Enterprise Director – Client Services, Time Warner Cable Media Patricia is the Automotive Category Director for Time Warner Cable Media (TWCM). In this role, she leads a team developing the automotive advertising strategy for TWCM by utilizing cutting- edge analytics and innovative audience measurement solutions. Patricia will be sharing how TWCM is using analytics to provide media mix and schedule guidance to its clients and advertising partners, and improve efficiency and effectiveness of its frontline employees.
- Greg Hall Director, Analytics – Member Services, Kaiser Permanente Greg leads a team of data analysts in the Member Services group of Kaiser Permanente. In this role, he is responsible for applying a data-driven approach to improving customer service and satisfaction, while optimizing service delivery costs. A certified Lean Six Sigma Black Belt, Greg will be sharing how his team is using Alteryx to develop continuous improvement concepts to automate and scale data analysis process and drive customer service objectives in one of nation’s largest not-for-profit health plans.
- Greg Bucko Manager, Customer Insights, Southern States Cooperative Greg has spent over a decade using advanced analytics and primary market research to understand customer behavior can drive informed marketing decisions. As Manager of Customer Insights at Southern States Cooperative, one of the leading suppliers of feed, seed, fertilizer and other farming products in the US, Greg and his team develop marketing optimization and measurement solutions to drive higher returns on the company’s marketing dollars. Greg will be sharing how Southern States has been able to use predictive analytics to improve campaign response rates resulting in a nearly 200% increase in marketing ROI.
- Cornelius Kaestner Principal, The Boston Consulting Group Cornelius spearheads BCG's Big Data and advanced analytics work in the retail and consumer sectors. In this role, he focuses his efforts on applying advanced analytical approaches to specific business challenges such as customer loyalty, and enhancing analytical capabilities of BCG's consulting staff by identifying enabling tools and infrastructure. Cornelius will be sharing how BCG is using predictive modeling and advanced analytics to improve customer promotional effectiveness and to foster innovation across numerous BCG practice areas.
Intrigued? This isn’t even the full line up – we have assembled a fantastic group of cross- industry and subject matter experts speakers across retail, telecom, financial services, or healthcare; or marketing, operations, finance or real estate.
Look out for my next blog. I’ll soon be sharing five more equally compelling reasons why Inspire 2014 Business Leaders Track is a must to attend. Meanwhile, wait no more - registration is open now .
