2015 was a significant year of change in the business intelligence (BI) and analytics industry – not just in the vendor landscape, but also in purchasing power. We are seeing the line of business driving the purchase of most modern BI and analytics platforms, which is a big change from the way traditional IT-centric reporting platforms were purchased in the past. This market shift was a key theme in Gartner’s latest Magic Quadrant for Business Intelligence and Analytics Platforms1 , where Alteryx was rated in the visionaries’ quadrant for the second year in row.
Now, we are excited to share with you the research behind that Gartner Magic Quadrant, Survey Analysis: Customers Rate Their BI and Analytics Platform Experience2, which summarizes real customer experiences and perspectives on their use of business intelligence and analytics solutions. These experiences and perspectives range from a variety of categories, including customer experience, ease of use, achievement of business benefits, and more.
One of the many things that is exciting about working here at Alteryx is our firsthand experience of the passion of our customers, and this was clearly evident as we had the 5th highest number (77) of customer references participate, and the highest of all “Independent” vendors.
As you will see in Figure 10 on page 20 of the report, Alteryx ranked the highest of all vendors with regard to handling the most complex analytic challenges. We feel this is an important factor to consider in an analytics platform because as the number of data sources grows, so does the amount of business questions that can (and need) to be answered. And it is these modern BI and analytics platforms that are helping customers find unique insights that bring value to the business that they couldn’t before.
Additionally, in our view, Figure 10 also shows that regardless of the complexity of your analysis, users are still looking for an easier way to do that analysis. This is not only highlighted by the prominent Alteryx position, but also supports the shift to modern BI platforms for this “ease of use” requirement. The speed of data and the state of the business demands faster decisions and faster results, and it is no longer acceptable to rely on data scientists, or manual processes and coding, to get the analytic results you need. Alteryx is leading the self-service data analytics movement because we offer analysts the ideal combination of ease of use and ability to handle the most complex data blending and analytics tasks.
Finally, one other key takeaway that I want to highlight is that Alteryx received the highest overall rating for Independent vendors and tied for second among all vendors for Customer Conferences and Summits. To learn what customers and prospects are so excited about, I encourage you to attend our Inspire 2016 Conference, June 6-9 in San Diego.
At Alteryx we continue to deliver the best analytic experience to analysts throughout their organizations with an intuitive workflow for data blending and advanced analytics that leads to deeper business insights in days, not weeks. To learn more, you can click here for the full report. And if you would like to try Alteryx for yourself, download our fully functional trial today.
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1Gartner, Inc., Magic Quadrant for Business Intelligence and Analytics Platforms, Rita L Sallam, Bill Hostermann, Kurt Schlegel, Joao Tapadinhas, Josh Parenteau and Thomas Oestreich. 23 February 2015.
2Gartner, Inc., Survey Analysis: Customers Rate Their BI and Analytics Platform Experience, Rita L. Sallam, Josh Parenteau, Cindi Howson, Kurt Schlegel, Thomas W. Oestreich and Joao Tapadinhas. 1 December 2015.
