During my blog series Analytics Unchained: Affordable Analytics for Every Analyst and Every Decision Maker, I discussed how we make our pricing public; whereas legacy solutions hide their pricing, much like their agenda. In Part two, I ask the question, “Do people really need to buy three to six different analytic components when only one or two are needed to do the same job?” Here in Part three, I discuss the topic of vendors overselling a complicated solution, rather than delivering a simplified approach to analytics.
How many times as a customer have you dealt with a vendor that is trying to sell you their entire suite of offerings, only for you to have to dwindle it down to what you need? Or better yet, have you ever purchased a “solution” made up of five different products, tools, and consulting; only to find yourself really only using minimal aspects of that “solution,” leaving the other three or four tools to gather cobwebs on the shelf. That is why it is critical to really understand what vendors have to offer and understand what analytics needs are the most critical to your business. There is no point in spending money on software that you have to hire someone else to actually use for you.
That someone else is also going to cost you a lot more in salary than the business analyst you already have, in addition to the or tens’ to hundreds’ of thousands of dollars on consulting fees you have to pay to get that someone else to understand your business.
It is true though, they do have a solution for everything, IF you have the budget to pay for it and the resources to maintain it. And if you don’t have the resources or expertise in house, they will gladly provide you those to you from that budget and more. Organizations that have to rely on legacy vendors like SAS, and their solution-based approach of multiple products, multiple resources, and expensive fees equates to longer implementation, which can lead to loss productivity, loss of market share, and loss of revenue.
We at Alteryx like to keep things simple. We deliver a single solution analytics platform that is affordable for every analyst (no armies of consultants) and the flexibility to change analytics anytime you want. We put our tools in the hands of the business analyst who understands the business, will be making the call and dictating the parameters.
Analytics Unchained Blog Series

Matthew Madden
Sr. Product Marketing Manager