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Big Data and analytics has become one of the hottest topics in business today, and one of the more intriguing aspects to this conversation is who is getting the most value out of Big Data and analytics. The organizations we see having the most success achieving deeper insights that drive real, concrete business value are the ones that recognize the importance and role of data analysts in the line of business – and provide them with the tools they need. These leading organizations see the need to migrate analytics development from the centralized IT and separate Analytics organizations of the past toward line-of-business departments, in recognition that today’s deeper and faster insights are generated by business analysts who really understand the data and analytics that drive their business.
I am proud and excited to work for a company that is enabling this business transformation. Close partnerships with our customers helped us identify this business requirement several years ago, and since then our product development team in Boulder, Colorado has focused on building a platform that empowers line-of-business analysts to deeper business insights in just a few hours, not the weeks and months that were commonplace when dealing with centralized organizations and legacy analytics platforms. I believe this is one of the reasons why Gartner has positioned Alteryx as a ‘Visionary’ in their 2014 Magic Quadrant for Business Intelligence and Analytics Platforms.
This research is the direct result of a comprehensive survey of thousands of business intelligence and analytics professionals. According to the report, the market for BI and analytics platforms will remain one of the fastest growing software markets. A greater percentage of purchasing and usage within organizations will be driven primarily by business-user-oriented data discovery requirements. This will make analytics beyond traditional reporting more accessible and pervasive to a broader range of users and use cases.
In 2014, many organizations will invest in analytics technology, and use the resulting insight as an integral part of their decision making process. We want these organizations to make an informed buying decision, so we’re pleased to offer you a complimentary copy of the Gartner 2014 Magic Quadrant for Business Intelligence and Analytics Platfo....
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