Analytics
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Whether you are a decision-maker in a large enterprise or a midsized organization, you face the same tough questions. Questions such as:
- Who are our most profitable customers? What is their attrition risk?
- Which products or services should we promote to maximize response rates?
- What will be the impact of competitive activity, location, or promotions on our sales forecast?
And the answer to these questions — lies within your data!
Data is the life-blood of all organizations — small, midsize or large! The challenge is that while larger organizations have armies of analysts and well-staffed IT departments to address their data preparation and analysis needs, midsized organizations struggle to derive insights from their data in a timely manner due to limited availability of analytical skills and IT resources.
Aberdeen Group says line-of-business user enablement is the key!
In their new survey-based research "Data Blending Helps Mid-market Outsmart Rather Than Outspend," Aberdeen Group reports that Mid-market Analytics Leaders, i.e., companies reporting higher improvements in revenue and operating profit, are nearly 4x more like to deploy data blending tools in line of business than Mid-market Analytics Followers. The research also shows that organizations who empower their line-of-business analysts with data blending solutions report higher trust in data and faster speed to decisions.
To help identify the critical attributes of midmarket-suited data blending solution, Aberdeen also provides a check list "4 Key Attributes of Data Blending Solutions for Midsize Companies."
You can download a FREE copy of the Aberdeen checklist from our site for buyer's guidance and accelerate the user adoption and data-driven thinking within your organization.
