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See how marketers are using Alteryx and Tableau to drive customer analytics in this webinar, Sally Beauty: Using Tableau and Alteryx for Quantitative Marketing and CRM Enablement. In this webinar, Nikki Smith of Sally Beauty will show how they perform analytics that drive customer acquisition reporting, segmentation and offer testing using Alteryx and Tableau.
To engage with these “always on” consumers, the ones with the “when I want it, where I want it” attitude, you need deep insights into their attitudes, behavior, lifestyle, and more. And that requires the ability to connect the dots between their physical and digital activities by harnessing all relavant customer data.