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Analytics Blog

News, events, thought leadership and more.
Announcement | Looking to expand your Alteryx skillset?! Check out the latest set of interactive lessons in Alteryx Academy: Creating Analytic Apps
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Chief Customer Officer
Chief Customer Officer

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Solving problems, or in this case, providing your experience in solving problems with Alteryx, is even more thrilling when it benefits a worthy cause

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Alteryx
Alteryx

Alteryx & Microsoft Enable Analysts to Gain Deeper Insights from Text Analytics

Alteryx integrates with Microsoft AzureML to help users perform sophisticated text analytics. Combining the drag-and-drop workflow environment of Alteryx with the Azure Machine Learning Text Analytics API allows analysts to perform sentiment analysis and key phrase extraction on unstructured text.

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Alteryx
Alteryx

Hear how the world’s largest beauty supply retailer improved their data analytics

Hear from Nikki Smith, Marketing Database Manager, on how Alteryx and Tableau changed the way Sally Beauty leverages their data through self-service data analytics.

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Alteryx
Alteryx

Sally Beauty: Using Tableau and Alteryx for Quantitative Marketing and CRM Enablement

See how marketers are using Alteryx and Tableau to drive customer analytics in this webinar, Sally Beauty: Using Tableau and Alteryx for Quantitative Marketing and CRM Enablement. In this webinar, Nikki Smith of Sally Beauty will show how they perform analytics that drive customer acquisition reporting, segmentation and offer testing using Alteryx and Tableau.

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Alteryx
Alteryx

5 Key Marketing Analytics and How to Get the Data

Deeper analytics enable marketers to better understand their customers – who they are, their potential value, and how to maximize that value. How can you get right data needed, keep it up-to-date, and present it in easy to read dashboards? Watch a recording of “5 Key Marketing Analytics and How to Get the Data” and find out.

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Alteryx
Alteryx

Alteryx at AMA 2016: Empowering Marketers with Self-Service Data Analytics

Join Alteryx at American Marketing Association’s analytics conference of the year, AMA 2016 Analytics with Purpose, in Scottsdale, AZ from February 7-9. Attend 1:1 product demos, test-drive our marketing analytic apps, and hear from our customer ZS Pharma, a division of Astra Zeneca, on Monday, February 8th, at 11:30 am in a session titledDriving Physician Targeting and New Product Introduction with Marketing Analytics.”

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Alteryx
Alteryx

5 Analytic Rules of Engaging Always-on Consumers

To engage with these “always on” consumers, the ones with the “when I want it, where I want it” attitude, you need deep insights into their attitudes, behavior, lifestyle, and more. And that requires the ability to connect the dots between their physical and digital activities by harnessing all relavant customer data.

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Alteryx
Alteryx


Increasing competition and multitude of choices have made winning and retaining customers more difficult than ever before. Savvy marketers understan

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Today’s CMOs have more complex responsibilities than ever before, tasked with connecting with and engaging customers across a variety of channels. C

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Alteryx
Alteryx


As Alteryx prepares for next week's NCDM13 conference in Las Vegas it got me thinking about the role of Big Data and the impact that it truly has on

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