Alteryx integrates with Microsoft AzureML to help users perform sophisticated text analytics. Combining the drag-and-drop workflow environment of Alteryx with the Azure Machine Learning Text Analytics API allows analysts to perform sentiment analysis and key phrase extraction on unstructured text.
See how marketers are using Alteryx and Tableau to drive customer analytics in this webinar, Sally Beauty: Using Tableau and Alteryx for Quantitative Marketing and CRM Enablement. In this webinar, Nikki Smith of Sally Beauty will show how they perform analytics that drive customer acquisition reporting, segmentation and offer testing using Alteryx and Tableau.
Deeper analytics enable marketers to better understand their customers – who they are, their potential value, and how to maximize that value. How can you get right data needed, keep it up-to-date, and present it in easy to read dashboards? Watch a recording of “5 Key Marketing Analytics and How to Get the Data” and find out.
Join Alteryx at American Marketing Association’s analytics conference of the year, AMA 2016 Analytics with Purpose, in Scottsdale, AZ from February 7-9. Attend 1:1 product demos, test-drive our marketing analytic apps, and hear from our customer ZS Pharma, a division of Astra Zeneca, on Monday, February 8th, at 11:30 am in a session titled “Driving Physician Targeting and New Product Introduction with Marketing Analytics.”
To engage with these “always on” consumers, the ones with the “when I want it, where I want it” attitude, you need deep insights into their attitudes, behavior, lifestyle, and more. And that requires the ability to connect the dots between their physical and digital activities by harnessing all relavant customer data.