Analytics
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The power to predict future business conditions and know customers' wants and needs is a huge asset for any business leader. While traditional BI can provide useful historical information, and modern dashboards can provide alerts and real-time monitoring, the ability to be forward-looking with these tools is limited. Predictive analytics fills this gap by allowing users to operate based on historical and current information and predict the likely future environment using the statistical R language and other methodologies. These insights allow better-informed decision making and improved results.
Attempts have been made to create viable predictive analytics tools in the past. However, these tools tended to be too complex to use without a team of skilled data scientists and long hours. Companies stuck in this predictive quagmire would often find that the business opportunity was already in their rear-view mirror by the time they found the answer to their data problem.
Even when data teams were able to find timely answers, the results could be too complex to be useful or actionable by actual line-of-business users. Over the past five years, the amount of customer insight data available to organizations has grown rapidly, with no signs of slowing down. These datasets contain a wealth of information that could be leveraged for customer-focused decision making. However, few tools usable by analysts have kept pace with the expanding range of data, and fewer still have provided the ability to blend varied data together to perform spatial and predictive analytics tasks. Alteryx meets these requirements by delivering insight from both major and emerging repositories of customer insight information.
With Alteryx and Qlik, you can:
- Make bigger decisions about your customers with new sources of customer insight from Google, DataSift, Marketo and more
- Scale your analytics to every need and every analyst
- Unchain your data from legacy analytics
- Gather data using an intuitive workflow that replaces complicated coding
- Visualize your analytic results and share them across the organization, driving deeper insights and better business decisions
Here's a great example below of identifying trends using the predictive analytics capabilities of Alteryx to better understand the purchase behavior of a buyer and nicely integrated with Qlik Sense for visualizations.
Sound interesting? Learn more in the whitepaper: Alteryx + Qlik®: Driving Data Discovery with Predictive Analytics
