Analytics
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Recently I completed of a series of webinars geared towards alleviating the analytic challenges that Marketing Service Providers face on a daily basis. Like many of our customers, it really starts with the data as this is the lifeline of most service providers. The first part of the webinar series Automating Data Blending & Enrichment deals with the need of taking multiple sources of data and blending it together in an automated process to help improve margins and expand capacities. This can be critical in reducing turnaround times for delivering the data and results back to the client.
The second part of the series focuses on 3 Keys to Accelerating Revenue Growth with Innovative Data Services. How can organizations take all of the data they have regardless if it is online or offline data to build a better customer profile, so that the service offering they create is targeting the right customer, at the right time, in the right delivery method. Alteryx gives analysts the ability to utilize the data blending capabilities and combine them with predictive analytics without the need for internal or external resources, such as IT or a data scientist or statistician, saving time and delivering a more consistent dataset.
The final segment of this series focuses on the delivery of the service offering in Delivering Service Offerings Anytime, Anywhere. Being able to create a great service offering is just one step in the process, the next step and perhaps the biggest step is how is this service offering delivered or better yet, how is it consumed by your customers and clients. The ability to create an analytic application using Alteryx, gives service providers the ability to eliminate the complexity of the analytics in their offer, and make it easy to consume by making it available in a public or private cloud environment. With just a few clicks, decision makers can get the answers they need, anytime, anywhere. In addition, the Alteryx API allows organizations to utilize the processing power of Alteryx underneath their own Custom Browser- giving the offering their own look and feel.
These are just a few examples of how Alteryx Strategic Analytics can simplify the challenges for Marketing Service Providers. To try it for yourself, download the Alteryx Project Edition today.
Matthew Madden
Sr. Product Marketing Manager.
