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Analytics

News, events, thought leadership and more.
BobL
Alteryx Alumni (Retired)

whitepaperThe advent of social media, the proliferation of mobile devices, and access to limitless data regardless of location have created the always-on, connected consumer. They expect the brands they use to understand their desires and preferences, and to give them what they want, when and where they want it. With a few clicks they can compare one company’s offerings to competitors worldwide and publish their opinions through social media platforms – positively or negatively impacting the perception of your brand at will. Clearly, the balance of power has shifted from the manufacturer to the consumer, forcing companies to rethink many of their traditional approaches to marketing.

 

The proliferation of customer channels and touch points makes it harder than ever to manage and synchronize the customer experience. That’s because many of the existing tools to connect with consumers focus on one specific channel, such as email, social media, direct mail, or in-store. With marketing messages constantly delivered via disparate platforms, many companies are finding it extremely difficult and time-consuming to connect customer interactions across all channels.

 

Omni-channel marketing recognizes consumers as more than just faceless transactions, and gives companies rich channels to communicate with consumers in a more personal manner than ever before. Omni-channel marketing analytics – the integration of customer information, predictive analytics, reporting, and measurement to deliver the best customer offer and achieve the best customer response – gives marketing professionals what they need to regain the upper hand in the manufacturer/consumer relationship.

 

Omni-channel marketing analytics combines the massive amounts of online data with traditional offline data and then rapidly analyzes this data to gain cross-channel insights about customers and prospects. Using this insight, you can create highly personalized and tailored marketing campaigns that reach your customer at their preferred touch point – at exactly the right time.

 

To find out how you can create meaningful, lasting customer relationships built on relevant data insights, check out The Analytics Guide to Omni-Channel Marketing. Discover how you can use analytics to:

 

  • Create a unified view of consumers using all available data, including demographics and segmentation
  • Embrace a data-driven marketing strategy that uses predictive analytics to anticipate customer behavior
  • Optimize your campaign mix based on ROI, and prove the strategic value of marketing to your organization