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If you are like most companies, you have invested in a marketing automation and a CRM system like Salesforce.com. Correctly so, as these are essential tools for you to not only manage campaign execution, lead generation and key sales activities, but also to align marketing and sales organizations within your company.
But these are not cheap tools. Yet most companies never realize the full potential from their investments in these systems. Why? Primarily because most companies just rely on the pre-built APIs to connect Salesforce.com with Marketing Automation systems. These pre-built APIs while are great for synchronizing two systems, they lack the sophisticated data blending and analytic capabilities required to derive actionable insights from the data within these systems.
The result? Sadly, everything from poor lead assignments; targeting prospects with duplicate, sometime conflicting campaigns; the inability to determine key contributors to a campaign success or failure due to lack of the time-based view campaign over its duration; and more.
Data blending and advanced analytics can help enrich lead information with 3rd party data, provide aggregated prospect trends and help determine causal factors behind a campaign win or loss. In our latest cookbook, "3 Ways to Improve ROI from Salesforce.com and Marketing Automation Data", we cover not only the use cases but also provide step-by-step guidance on how to create associated analytic models so you too can get more from your sales and marketing data.
So, what are you waiting for?
Download the cookbook today, along with a free 14 day trial license of Alteryx designer and get started now. Finally, you have the tools you need to maximize return from your data.
Read more about Alteryx Marketing Analytics here.
