Last week Crimson Marketing released a whitepaper that surveyed five Alteryx customers that had experience using SAS in their current or past environments. The purpose of the survey was to get an understanding of why they chose Alteryx over SAS for their current analytic needs. For many of them, it was really all about getting Analytics Unchained, with the emphasis on getting analytics faster and easier.
Getting analytics faster doesn’t just revolve around processing power, although that is one component, it also includes the steps it takes to get the analytic dataset or the results you need. This means not having separate tools for data preparation, statistical and predictive analysis, another tool for spatial analysis and yet another tool for report. It can also mean not having to rely on someone else involved in other areas or aspects of the analytic lifecycle. By eliminating any of these obstacles, it allows analysts and organizations to get faster analytics.
Analytics that are easier to use are also going to factor in faster analytics, because it is going to make your analyst more productive. According to the survey, “The ease with which users can repeatedly run or modify analyses was rated about twice as easy with Alteryx as opposed to SAS.” With the growth of analytics in the line of business, usability is a key factor for organizations when it comes to analytics. You don’t want your analyst relying on others, or constantly asking questions to get the results you need - give them tools they can use.
Check out the whitepaper to find out more details, and to discover the drivers behind why these customers made the switch.
Analytics Unchained Blog Series