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Consumers spend about 15 hours a week on the Internet. 60% browse online, researching the products before ever sitting a foot in the store. 72% want personalized communications and offers.
To engage with these “always on” consumers, the ones with the “when I want it, where I want it” attitude, you need deep insights into their attitudes, behavior, lifestyle, and more. And that requires the ability to connect the dots between their physical and digital activities – the ability to know that the customer who abandoned a cart on your website a week ago is the same who came to your store yesterday and bought two pairs of shoes, and instagrammed a picture this morning, posing in those shoes.
It is easier said than done.
With traditional systems designed to support each channel or product line, connecting data across different systems and identifying multiple customer touch-points as interactions with a single customer can be challenging.
That is where self-service data analytics from Alteryx and third-party demographic and behavioral insights from Experian Marketing Services come into play.
Download the paper or join us for The Marketing Scope hosted webinar on Dec 17th at 10 a.m. PT/ 1 p.m. ET. We will not only share the tips, but also provide a visual demonstration to showcase how you would add these five tips into your current business strategy. Learn why:
Data blending, data quality and third-party insights are critical to building a unified customer view
Strategic segmentation, personalization, and re-engagement are key to your omnichannel strategy
Soft metrics matter as much as sales conversions.
Also hear how Belk, Room & Board and others are using self-service analytics to drive-up customer acquisition and campaign response rates.