Sign in or create a Microsoft Azure Account and this should take you to the Microsoft Azure Dashboard
When on this page click on the green '+ New' symbol and search 'Cognitive Services APIs'
Then click on the 'Cognitive Services API (preview)' and 'Create' button within the window on the right hand side.
You will need to set up a subscriptions if you haven't already. Once you set up an account, you can return to this stage and continue.
Once you have set up a subscription you will be able to generate the cognitive services keys. You can do this by filling out the following window:
Please select the 'Text Analytics API (Preview)'
Once you have done this you should see the screen below: (If you don't please refresh or sign in & out of cognitive services until you see the information you added above within the information ribbon below).
Click on the Name of the Account you set up and you should now see two Keys. You can use the first Key within our Cognitive Services Text Analytics Macro.
Copy and Paste your key into the Cognitive Services Macro and select your field and type of text analysis.
Error: Invalid subscription key
This error tends to occur because the account hasn't fully been processed by Microsoft.
Solution: Please log in & out of Azure, verify the information looks correct and then copy and paste the key into Alteryx.