Posting this idea after searching the community postings and then submitting a question to confirm:
https://community.alteryx.com/t5/Alteryx-Designer-Discussions/Function-to-convert-to-from-HEX-encode...
I could invest the time into creating a macro to do what I need, or per @MichaelF suggestion a custom formula. However, the functionality already exists in the Blob Convert tool, so I'm suggesting that Alteryx provides that existing functionality to customers in a Formula.
I checked the Conversion formulas:
https://help.alteryx.com/2019.1/Reference/Functions.htm
And found other users talking about making a macro to do this:
https://community.alteryx.com/t5/Alteryx-Designer-Discussions/Hex-to-ASCII-Conversion/m-p/344126
Could Alteryx add a new Conversion formula to convert a field to/from HEX/Base64 formats similar to the current Code Page conversion functions?
Thanks,
Cameron