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Through Adobe Analytics the ability to collect and visualize data from your websites has allowed for improved decision making, yet the format of that data can only take you so far. Within Alteryx you now have the ability to connect to Adobe Analytics and bring that data into Alteryx, allowing you to perform greater data manipulation to provide further insights, as well as Predictive & Spatial Analytics!
There are just a few things you need in order to use the Adobe Analytics connector:
Please download from the Alteryx Analytics Gallery
The downloads are now performed through an YXI file
This will take you to the screen below and then you can press the Appropriate download for your Alteryx Designer version.
If you press the ‘Adobe Analytics Install’ it will download the installer from your web browser, hit ‘open’ and it will open a slash screen in Alteryx Designer.
Once you hit OK you have downloaded and installed the connector, and it ca be found in the connectors parent category.
Step 2: Sign In
When you drag the connector into the canvas this will update the configuration window to show the ‘User’ and ‘Developer’ Login.
User Login will prompt a pop out window
The User login will last for 30 Days or any time a new instance of the tool is added.
The User login requires web services access which is granted by your adobe administrator.
To gain single-sign you will need to link your adobe analytics account to your Adobe ID.
If you wish to link your accounts please go to marketing.adobe.com and log in with your Adobe ID (Adobe Admin will be needed).
You then need to click on the grid icon in the top right hand side and click on the Analytics logo.
You then need to go to Admin>>>User Management
Within this page you can select the ‘users’ button and edit user login permissions.
The Developer login is recommended for when you are using the connector in a scheduled workflow or adding workflows to the Gallery.
To create a developer login you will need to create an application on the Adobe Developer Page using your Adobe Analytics account
When logged into the create an application page you need to select ‘Developer Tools’ tab in the navigation bar on the left hand side.
When in the developer tools page, please click on the ‘Applications’ tab in the left hand side navigation window.
When inside the Application page you can add the application.
You want to keep the drop down as ‘Client Credentials’ and name you’re Application, company and scope to whatever you see fit.
This will then provide you with the Application (Client) ID and Secret which you will need in the developer Login screen.
Step 3: Configuration
After logging in the configuration will update and allow you to choose the Report Suite.
The Report Suite which will populate are those available in the drop down on the right hand side of Adobe Analytics webpage.
Date Range & Granularity
Select your date range & Granularity.
The default start date will be todays date.
Due to specific system requirements, the minimum date that can be used in the date, dateFrom, and dateTo parameters is 2000-01-01, and the maximum date is 2899-12-31.
The time units used to display data in a report that organizes the data by date.
The metrics available are those specified under site metrics in Adobe Analytics. They can be used to tailor your report to return the metrics which you want.
Select up to 5 metrics
Element (1, 2, 3)
The elements have three different level. Element 1 is used to breakdown the metric, whereas Element 2 is used to break down Element 1 and Element 3 is used to break down Element 1 & 2.
For example, you can generate a report for page view (metric) by the Web browsers (element) used to access the page. The resulting report lists page views by Web browser type. As part of the report definition, you can specify the elements to include in the report as a parameter, using the tns:reportDefinitionElementList data type (Referenced from Adobe)
You can also use the advanced options to choose a specific classification, record limit and starting value.
Segments are optional, but you can only choose a maximum of two. Only valid combinations of segments can be used.
Step 4: Run the connector
You have now configured the connector and can run the workflow!
Tips and Tricks
All report suites do not offer all elements. Use ReportSuite.GetAvailableElements (in the Administration API) to get a list of Element IDs available in a particular report suite.
Social elements are available only if Social is enabled.
Video elements are available only if v15 video measurement is configured in Admin Console.
Mobile elements are available only if mobile application reporting is enabled in Admin Console.