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For those with large web and streaming-media server logs, the ability to geocode IP addresses be an excellent feature, similar to Alteryx's ability go geocode street addresses. Several IP geocoding services exist, with different levels of accuracy and cost. Ideally, the user should be able to choose their own service if they have one, in addition to a default service built-in to Alteryx.
Recently in Feb 2016, Australia released the geocoded national address file to the public for no extra cost and will continually update this each quarter.
I think It would be a game changer to build this functionality natively into the alteryx product to enable any alteryx user simple access to it. also I think it would drive a lot of sales for the alteryx product.