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One thing I have noticed is that for some of the end-users of the apps I have in the gallery is that running the app from server is enough of a barrier that they don't use it at all. I have had to send links repeatedly to gallery, to apps on server for them to run them.
What I would love is a way to create a custom desktop icon (bear with me - I don't have the lexicon.) that an end-user would open and it would launch the app in the server directly (I'm assuming this would be opening a browser of choice, opening the app/workflow to the screen where it gives you the option to 'Run/Download/Schedule' rather than accessing it through a shared collection in the Gallery through a browser.
Possible extensions of this are the ability to create an app for a mobile device where they can access an app/workflow on server directly to run it from a phone/ipad.