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"Blending" Allocate / Experian Variables


Adding to Lonnie, you should take a look at 'Mosaic USA Grand Index v3.0.xlsx' once you register for free on . You can get this sheet when you go to the download section and download assets. In the zipfile you will find this sheet which includes Mosaic Names, Descriptions, Household and Population Counts, Grand Index, Grand Means, Rankings, etc.


I use the sheet's "Grand Index" to look for Mosaic Groups/Clusters that over index for a certain variable (like age 25-30). Once you clean up the sheet you can easily join to Mosaic Dominant or HH Distributions in the Allocate tool to get more insights.