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how to get avg household income for DMA?


Hello, I need to do some similar markets comparison on DMA level and need avg household income. But don't know how to get avg household income. Can anybody help me? Thanks a lot!


Hi @idaho8007 do you purchase the US core data package from Alteryx? If so then you can just drop an Allocate Input tool onto your canvass then select "Experian US" as the dataset > select DMA for your geography > and under variables you can find average household income under Basic Variables > [Year] > Income > Household > [Avg/Mean or Median]