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An .xlsx file is a fancy zip file, and Alteryx only pulls in the data layer of this.
In file explorer, if you convert .xlsx to .zip through a rename and then extract the files, you will see that the images reside in the
It's possible to read images into Alteryx but you will need to generate the paths which would involve building a piece which extracted the files from the archive, then use a directory input to acknowledge any .png or .jpg files in that folder structure, and then use the blob-input to read these images into Alteryx.