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Alteryx designer Discussions

Find answers, ask questions, and share expertise about Alteryx Designer.

Identifying Customers and Customer Segmentation

Asteroid

Hey there community! I need some advice. 

 

I have a set of customers with a variety of attributes. I would like to segment my customers so I can make some better marketing decisions. 

 

My customers are all "outdoor tech" customers.

 

I'm wondering how I can use k-means clustering to identify groups and then turn around and use that to apply to future customers. 

 

I know I have to change my string values to numeric- no problem. Then I figure I can use k-means after that...but then after I identify, say, four customer groups, how can I then apply a "label" to them (i.e. "Weekend Warrior" or "Extreme Adventurer") so then I can group them for my marketing plan? 

 

I think there are several ways to go about this, but I'd love to hear what the community has to say.

 

Thanks in advance! 

 

-Tessa

Alteryx
Alteryx
Asteroid

Hey Thanks Rishi! This is great! 

 

I'm hoping Mtouti will post the workflow soon- the one I am working up has some similarities. 

Alteryx
Alteryx

@mtouiti do you mind posting the workflow for Tessa either here or on the original article?

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Alteryx
Alteryx

Hi @tessa @RishiK , sorry I was not able to attach the workflow to my initial post, here it is attached to this post. 

 

Let me know if you need any other details or explanations. 

 

Cheers

Mo

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