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Look at the quote signes, i.e. the " characters. Not sure what settings you have on your keyboard, but when I copied and pasted your code into Alteryx, I had to replace the quotes. You can use single quotes to be on the safer side, as long as you are consistent (i.e. IF [OperatingSystem] = 'W2K12'... rather than "W2K12"...)
In your snippet below, look at the quote signes, they are 2 different characters.
You don't need the "[OS From SPLUNK] = " text on your Then and Else steps. The reason for this is because Alteryx formulas always write out to the "output column", so they've basically got an implied "[OS From SPLUNK] =" already. You're getting 1's and 0's because it is currently outputting the result of a boolean test of if [OS From Splunk] is equal to the text that follows (Windows, Linux, Others).