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Can anyone help clarify how Experian US data for total population and population density are calculated when using Demographic Analysis>Allocate Append tool? I assumed the total population and population density were extracted by trade area parameter (10 miles or 100 miles). However, I realized the total population and density do not change when changing trade area miles.
However, I'm guessing that the real issue is that you have the wrong spatial object selected. In your screenshot I see you have the 'SpatialObj' field selected - is that the trade area field, or is the trade area field maybe called something like 'SpatialObj_TradeArea'?