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The macro will add a column called [new_field] to the output
If you choose 'From a Field', you can choose any field in the incoming data stream from a dropdown as the value for [new_field]
However, if you choose 'Enter a Specific Value', any string you type into the textbox will be the value of [new_field]
Now, this does not give you the 'greyed out' effect that you get from the Trade Area Tool. If someone wants to jump in and tell me if that is possible then that would be a learning moment for me. But it really doesn't matter because this tool functions in the exact same way.