After the intense interest shown to the community topic Available "Big data sets" over the internet... (since 22-11-2015)
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I'm now trying to split that into more meaningful, more focued sections. So that people can get an understanding of
This specific section is on #Banking, retail banking , corporate banking, credit lending, fintech data
Solved! Go to Solution.
For general economic data the St. Louis Fed site is an incredible resource:
Most of the time you find credit default (risk management) related datasets when banking/finance institiutions is considered. But according to Mckinsey the highes ROAI,
Return on Analytics Investment is in Marketing Analytics.
Ref: https://www.mckinsey.de/publikationen/leading-in-a-disruptive-world/advanced-analytics-in-banking
The data is related with direct marketing campaigns (phone calls) of a Portuguese bank.
The classification goal is to predict if the client will subscribe a term deposit (0/1). So you can build a propensity model out of it...
Source: https://archive.ics.uci.edu/ml/datasets/bank+marketing