Ok the time has come to expand functionality in the record ID tool. I would like the ability to restart the counter based on a field (e.g zip code). You can do it quickly in Tableau (see image) so why not have this functionality readily available in Alteryx? Sure, you can already do it in Alteryx - the long way - with the generate rows tool, look at previous/active row with certain condition and do +1 or something like that.
Having a simple restart counter in Record ID tool just makes sense. It's intuitve to have it there, and it's easier to use than generate rows tool. IMHO also easy to develop by Alteryx and +1 for Alteryx in gartner magic quadrant!