learning segmentation analysis

[Digvijay_khasa]

Hello Community,

Hope everyone is well in these tough times!

I have a data set that contains information on several telecommunication firm customers who, at some time, purchased a mobile phone. Attaching screenshot. I am trying to find if they exist, similar groups of customers to which promotion can be applied, in order to reduce churnrate.

 

[DawnDuong]

hi @Digvijay_khasa 

The question is not very clear. What's the hypothesis question that you try to prove/disprove? At the minimum you need to specify the input vs. output. 

Dawn.

[mceleavey]

Hi @Digvijay_khasa ,

This looks like you're trying to create a predictive churn model.

As @DawnDuong points out, we're going to need more information along with your data (remove names etc.) to help with this.

However, I would look into the Predictive section of the Academy to get yourself up and running with Churn prediction.

M.

[Digvijay_khasa]

@mceleavey @DawnDuong Thanks for your response.

Please find the data attached. The goal here is to find segments of users with similar spending habits/KPIs so that we may create a predictive churn model which would lead to recommendations to reduce the churn rate.

Meanwhile, I am also checking the Academy.

Best,

Digvijay

[ArtApa · Accepted solution]

Hi @Digvijay_khasa - Your dataset is story telling. You may want to go to our Academy learn how to use Data Investigation, Predictive and Machine Learning tools.

• https://community.alteryx.com/t5/Interactive-Lessons/tkb-p/interactive-lessons/label-name/Predictive...
• https://community.alteryx.com/t5/Videos/Using-Assisted-Modeling/td-p/581807