Using Experian Individual level Data & Trade areas
- Subscribe to RSS Feed
- Mark Topic as New
- Mark Topic as Read
- Float this Topic for Current User
- Bookmark
- Subscribe
- Mute
- Printer Friendly Page
- Mark as New
- Bookmark
- Subscribe
- Mute
- Subscribe to RSS Feed
- Permalink
- Notify Moderator
Hi all:
I have been tasked with trying to understand the demographics (income, gender, age...etc) of people that reside within a certain distance of our store locations. I have defined polygons around our locations however when I use the Calgary join tool it seems the Index field is grayed out - and I cant query the data.
This does NOT occur when I use the Experian Household file. I can make the selection and the query runs.
Using Experian Individual File
Using Experian Household File
I want individual level demographics to have the ability to aggregate up if need be.
Thanks in advance for any help you could offer....
Solved! Go to Solution.
- Labels:
- Demographic Analysis
- Mark as New
- Bookmark
- Subscribe
- Mute
- Subscribe to RSS Feed
- Permalink
- Notify Moderator
The Experian Individual file is not delivered with a spatial object like the Household file, however, addresses are provided. You can geocode the Individual file then do a spatial match to your polygons. Probably not as efficient as a Calgary join.
A more involved option is creating a link between the Household and Individual files to tap into the HH spatial object then use the Calgary Join.
- Mark as New
- Bookmark
- Subscribe
- Mute
- Subscribe to RSS Feed
- Permalink
- Notify Moderator
@jnash Definitely use the Calgary Join method for the fastest processing. First join via the spatial index within the HH file, then a second Calgary Join tool joining to the Individual file using the HH_ZeroBasedRecordID as the Input field and the index field. Be sure that your join Action is set up properly: Calgary Join.
- Mark as New
- Bookmark
- Subscribe
- Mute
- Subscribe to RSS Feed
- Permalink
- Notify Moderator
Thank you for your feedback. I was unaware that the household file came with a spatial object unlike the individual file. This method did work but as you pointed out it did take a long time. Another user pointed out to join the individual file on their household ID which was very efficient. Thank you for your assistance and helping me better understand - I appreciate you taking the time to reply.
- Mark as New
- Bookmark
- Subscribe
- Mute
- Subscribe to RSS Feed
- Permalink
- Notify Moderator
Thank you - worked great and was exactly what I need. I greatly appreciate your insight!
