Using Alteryx to Analyze Pay-Per-Call Marketing Campaigns 📞

[WirkKarl]

Hey everyone! 👋

I’ve been experimenting with Pay-Per-Call marketing campaigns and using Alteryx to analyze the data. It’s been super helpful to:

• Combine multiple data sources — ad platforms, landing pages, and call tracking logs all in one workflow.

• Clean and prep call data quickly so I can see which campaigns actually bring in qualified leads.

• Generate dashboards and insights — see trends, peak call times, and conversion rates without manually crunching numbers.

💬 Curious — has anyone else used Alteryx for marketing call data? Any tips, best practices, or cool tricks you’ve found to make analysis easier?

[dreldrel]

Hi, you can use the data cleansing tool to clean up your data easily, the join and union tool to combine your data streams from multiple sources, and the formula tools to create your calculations. I hope this helps. For details, we'd need the sample data set to understand it better.