I have built a workflow that dynamically sets trade area radii based on an average of how far people drive to a given store. I know there is an option to "eliminate overlap" in the TA tool, but that only works if the radii are the same.
Below are 2 images demonstrating my issue. The image on the left is an example of what I'm trying to accomplish (but with my dynamic TA radii). On the right you can see what my TA's look like.


As one work around I thought about summarizing all TA objects (excluding the TA for that specific record) into a separate single object so I can do a Spacial Process to separate them, but that didn't work because it created an area of intersection that drops off. See example below.


Any other creative ideas or hacks for achieving this? Maybe there is a tool that does this already that I'm not aware of. Unfortunately the non overlapping drive time won't work for me, but that type of functionality is what I'm hoping to achieve.
Thanks,
Mike