Demographic Data Specific to Fixed Trade Area

Question

Hi,

Is it possible to pull in demographics (I have access to a US/CAN Business Insights license) specific to a designated trade area?  I've pulled in demographics by census block but those demos apply specifically to their respective blocks, what I want is the demographics specific to the 3 mile trade area surrounding each of my locations.  I already have the lat/long of each location.

Thanks.

TravisR · Accepted Answer

Hi @Wugwun11 it absolutely is!

Basically you'll use the 'Allocate Append' tool and set your trade area spatial object as the geography. I've got a walkthrough at the end of my drivetime article here: https://community.alteryx.com/t5/Location-Data-Knowledge-Base/Data-Products-101-Drivetimes/ta-p/431096