Cross Sell Analysis

[kimberly Haywood]

Hi Community,

I'm new to this platform, and I've been tasked with conducting a cross-sell analysis. This analysis involves examining potential future opportunities based on the business that all clients have generated over the past year. I'm not entirely confident in my ability to create the workflow for this task. Does anyone have suggestions on how I should approach this workflow?

Thank you

Kimberly 

[Yoshiro_Fujimori · Accepted solution]

@kimberly Haywood 

Cross Sell Analysis has several areas.

(According to Google AI)

• Market basket analysis: Identifies which products are often bought together
• Segmentation: Groups customers by preferences, behaviors, and demographics
• Recommendation systems: Uses algorithms to suggest cross-selling products based on customer interactions
• Predictive modeling: Estimates the likelihood of a customer purchasing a cross-sell product
• A/B testing: Compares different cross-selling strategies to determine which ones work best

Alteryx offers tools for each area.

You should first decide the direction and then search with the word in Alteryx Community.