Hello everyone! I'm setting up a AB analysis and I must select a performance measure for the AB trend tool. I have more than one variable continuous in time that I could use to do that, namely the amount of weekly sales and number of invoices.
Is there a way to determine which variable is more fit to become my performance measure?
Running both and looking at whichever one is performing better/closer would be a good start. You can do a search to learn more about AB analysis/wikipedia to better understand what performance measures should be included and how they fit into your project.