This Analytic App allows the user to assign a drivetime trade area for each location in a sample store file based on the surrounding population density and urban definition in order to perform a consumer segmentation analysis.
The results are then compared to a user defined potential store location that takes the same trade area definition from above. Its segmentation profile mix is correlated to all those most like it in the existing store network. The more alike the new location’s consumer segmentation profile mix is to one or more of the existing network’s locations, the higher the correlation rating is likely to be. The higher correlation rating, the more accurate the projection of potential sales is for the potential store.
