This Analytic App analyzes an existing store network to determine the demand for target locations. This analysis can happen by either entering in a target location address, or by optimizing the demand in the market to place target locations for you.
The analysis takes place by analyzing existing customer and location data to determine a demand surface based on (1) the value of segments (2) the value decay as those segments are farther from existing locations (3) competitive pull.
Depending on the selections, this process can take up to 10 minutes to run in order to determine optimal placement of target locations. This analysis is based on Washington DC market data only.
