Firmographic Match Rates

I've been working on a few D&B Appends and was wondering what others have experienced for a record match rate. I realize not every company is in D&B and every B2B database will be different.

I thought it would be interesting to see what others are experiencing as far as D&B match rates. So far the highest I've seen is 66%.

What are you seeing?

Output

Data Investigation

Accepted answers

mbarone

We serve about 600,000 clients across the country. I get a hit rate of about 38% using the business matching macro that's included in the Join pallate. This has been consistent since we purchased the Data package a couple years ago.

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mbarone

anthonyta

We've only been able to yield roughly a 39% match rate on a dataset that D&B was able to match 100%. Appears that phone, and spacial uniqueness were a big factor causing the low match rate, but have not yet figured out how to increase this to validate the purcahsing the D&B Data package.

Were you using the Business Match (US) tool out of box, or did you do something to improve that match rate? I'd be interested to know how you were able to attain a 66% rate..

MKosmicki

I've found that if I run my data filse through CASS or Geocoding first, I have a better match rate. I've found this wtih B2B and B2C data files.

Some of my files also require doing a bit of data cleaning first, which also helps the CASS and match process.

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