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Get the Alteryx & Tableau Marketing Analytics Starter Kit
Today Alteryx released the Alteryx & Tableau Marketing Analytics Starter Kit. This kit focuses on five key analytics every marketer needs:
- Customer Acquisition
- Customer Segmentation
- Customer Sentiment
- Lifetime Customer Value
- Offer Responsiveness
The kit enables you to get started performing Marketing Analytics with Alteryx and Tableau faster. For each of these analytics, the kit provides an Alteryx workflow that demonstrates the steps necessary to develop the data set to analyze. Each workflow then outputs the results to Tableau, driving a pre-built dashboard that shows the results in a few different contexts. Users can then dive into the dashboards and explore the data.
Download the Marketing Analytics Starter Kit now, and if you don’t already have Alteryx and Tableau, make sure to download the Alteryx Trial and the Tableau Trial so you can see the results. Install the Alteryx Trial and the Tableau Trial, and then install the Marketing Analytics Starter Kit. In Alteryx, you will find the samples in the menu under Help/Sample Workflows/Tableau Starter Kit Samples (the location is different in Alteryx 9.5 but you’ll see that in the instructions document when you install the kit).
Enjoy the Alteryx & Tableau Marketing Analytics Starter Kit and let us know your feedback. Like the over 500 customers using Alteryx and Tableau together, you’ll find that by automating your data preparation and advanced analytics in Alteryx, you can devote more time to gaining important data insights in Tableau. We often hear customers say that they have gone for spending 90% of their time preparing data to spending 90% of their time visualizing and understanding their data, leading them to deeper insights faster.
