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For years Alteryx has been the go-to data analytics platform for line-of-business users who need to prep, blend, and analyze data for rapid insights. Our repeatable workflow for analytics allows them to easily connect to and cleanse data from data warehouses, cloud applications, spreadsheets, and all of today’s most popular sources, then easily join and analyze data using the same intuitive user interface. This approach overcomes the limitations of data manipulation using spreadsheets and legacy BI tools – allowing them to be more efficient, empowered, and rewarded.
The deluge of analysts seeking platforms that enable self-service analytics has seismically altered the analytics platforms infrastructure. According to Gartner, “In the case of the modern BI and analytics platform market, buying decisions are now being made, or heavily influenced, primarily by business users that demand easy-to-use and easy-to-buy products that deliver clear business value and enable powerful analytics with limited technical expertise without required up-front involvement from IT."1
The exponential growth of customers using Alteryx, which encompasses leading global brands (including 20 out of 30 of the top Fortune 500 companies in the US2), as well as small to midsized organizations, is a testament to our ability to meet the growing self-service analytics needs of the business analyst. Our customer renewal rate of over 95% is validation that our platform continues to be a core component of the data analytics process. And, our strong partnerships with all of this year’s Magic Quadrant leaders – Tableau, Qlik, and Microsoft – demonstrates that our powerful self-service data analytics competency is key in complementing their data visualization capabilities.
The placement of vendors within the Magic Quadrant is influenced by direct feedback from analytics professionals to Gartner about several critical factors, including ease of use, ability to handle complex analysis, and overall customer experience. I believe our placement in the ‘Visionaries’ quadrant in this highly competitive Magic Quadrant demonstrates that Alteryx excels in all of these areas. We have a firm understanding of the market and technology landscape (and how it is evolving), plus deep and long-standing relationships with the line-of-business users who are making the greatest contributions in their organizations today.
This knowledge and understanding directly translates an analytics experience that is unrivaled in the industry. I’ve extremely proud of what we’ve built to serve the needs of line-of-business analysts, and look forward to driving this generational shift towards self-service analytics.
In the meantime, please take a moment to download a complimentary copy of this critical research. This redefined Magic Quadrant report details the changes underpinning the modern BI and analytics market, and will help you decide which analytics platform is right for you.
1Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, Josh Parenteau, Rita L. Sallam, Cindi Howson, Joao Tapadinhas, Kurt Schlegel, Thomas W. Oestreich, February 4, 2016
2As listed on http://fortune.com/fortune500/
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from this landing page.
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